The Magic behind the Show Poster

Aside from the performance itself, the key to a successful show is great promotion, and one of the simplest yet most effective promotional pieces is the show poster. You might think it's easy enough to make a beautiful poster, but it’s not all design without thought. Posters need to be more than just aesthetics. Unless your poster is created with the right motivation, there's a good chance it won't bring you the results you want to see.