Monday, 4 January 2016
In a digital marketing world where everything is online or in the cloud, it’s very easy to forget the basics of good company promotion. No matter what business you are in, using packaging to promote your company logo, whether on paper, plastic bags or boxes, is the most basic form of promotional marketing. Coke and Pepsi are probably the most notable businesses using packaging to promote their brand, they spend millions of dollars annually. The promotional packaging is still visible long after the product has been consumed. Even the guy removing the bin bag full of crushed cans knows what everyone has been consuming.