Monday, 16 May 2016
Mastering the art of corporate gifting takes time and practice. The more you give, the better you get at it. For a company that is just starting the practice of giving corporate gifts, a few things may not be very clear. Even with the simplest items, there is a technique to corporate gifting. Start by deciding on gift ideas. Ensure you look for a professional company in Perth that will provide you with the best quality corporate gifts on the market such as Astute Promotions. Stubby holders are a good choice particularly because they are a big part of the Australian culture, other popular items include coffee mugs, water bottles and usb sticks. Thought should be given to the person, company or industry you are gifting as to what items will suit, they should be fit for the purpose intended and not end up in the bin. Once you have shortlisted your favourite corporate gift ideas, there is one other fundamental element, when to give the gift.
Companies spend a huge percentage of their revenues on marketing budgets. Advertising has always been an expensive affair, especially when a business is using electronic means like radio, TV and the internet. Some companies fall behind because they cannot afford to put a lot of money into advertising. However, businesses concentrate so much on new media that they sometimes forget the most effective and simplest ways to market, like promotional t-shirts. The use of branded t-shirts to market to audiences is not new and it is very effective. For this reason, you will find many larger corporations using promotional t-shirts to promote their brands, products and services. Business shirts are a cost effective means of advertising.
Corporate gifting is not just about forming relationships with current or prospective clients but with employees as well. Companies use corporate gifts to show appreciation to employees. Finding the right items to give to workers is a tough decision that most executives face. Why Do It If you are looking for the best gifts to give to your employees, you have first to ask why you are doing it. Understanding the purpose behind the gift will help you narrow your choices. If it's a holiday like Christmas or New Year, find gifts that suit the occasion. A gift to an employee may also be because you want to celebrate their hard work. For instance, an employee that has brought in a lot of profits for the company deserves recognition. Think About it A lot of attention should go into the choice of gifts because it is an opportunity to foster relationships with employees. A business card holder, for instance, is practical but may not fully convey the message you want to pass along.
One area often neglected in business is the professional look of a company’s staff members. Whether they are on the road selling products or servicing equipment a uniform look will certainly portray a professional image. It's all very well donning a pair of jeans and a smart t-shirt, but having a credible look for your business is helped enormously by a serious uniform, for several reasons. A Clear Company Uniform Policy Very often, companies without uniforms experience problems with staff not adhering to dress code for the simple fact that there isn't one set out. By providing a company uniform, even if it is something as simple as embroidered polo shirts with the company logo, all question is removed; employees know exactly what to wear and what constitutes acceptable clothing.
Wednesday, 11 May 2016
If there’s one thing that marketing mavens know too well, it’s that corporate gifts to employees are not too common. On occasion, an employee will receive a wage raise or a commendation. But ""gifts"", in the conventional sense, rarely go beyond pizza in the break room. Or do they? In a sense, a corporate uniform is a gift. It's a piece of clothing that ensures the employee doesn't have to worry about how to dress, and it ensures that they won't harm the company's image by dressing poorly if that's a concern. More pragmatically it's also great for the company, a form of passive promotion that's useful in moderation. Additionally, corporate clothing is (or at least compulsory uniforms are) generally not taxable in Australia. As long as a suit of clothing is identifiable as part of the brand, there are no drawbacks to the employee for taking it.
Marketing is all about communication. If a company can get that right, then half the job is done. There are many means of communicating your message when marketing products for your company. Over the years, more sophisticated options have become available thanks to advances in technology. Some traditional means have become irrelevant whilst new methods are dominating the marketing industry. Promotional products, however, are still very effective when looking to market brands. Statistics show that the use of promotional products in Australia was up 35% between 2011 and 2014. Perth marketing companies can provide numerous promotional products to serve as marketing tools. Here are a few ways that these products can help with the communication aspect of marketing.