Wednesday, 11 May 2016
The Effects and Benefits of Corporate Clothing in an Urban Landscape
If there’s one thing that marketing mavens know too well, it’s that corporate gifts to employees are not too common. On occasion, an employee will receive a wage raise or a commendation. But ""gifts"", in the conventional sense, rarely go beyond pizza in the break room. Or do they? In a sense, a corporate uniform is a gift. It's a piece of clothing that ensures the employee doesn't have to worry about how to dress, and it ensures that they won't harm the company's image by dressing poorly if that's a concern. More pragmatically it's also great for the company, a form of passive promotion that's useful in moderation. Additionally, corporate clothing is (or at least compulsory uniforms are) generally not taxable in Australia. As long as a suit of clothing is identifiable as part of the brand, there are no drawbacks to the employee for taking it.