Aside from the performance itself, the key to a successful show is great promotion, and one of the simplest yet most effective promotional pieces is the show poster. You might think it's easy enough to make a beautiful poster, but it’s not all design without thought. Posters need to be more than just aesthetics. Unless your poster is created with the right motivation, there's a good chance it won't bring you the results you want to see.
Friday, 10 July 2015
A lot of creative companies have been more lax with their dress codes and allowed employees to wear virtually whatever they want. Dressing up to work without a uniform is one way to express individuality and possibly promote employee satisfaction, after all. However, brands are slowly reviving policies on uniforms or updating their existing guidelines to suit their staff’s preferences.
The benefits of building a brand for your company should not be underestimated. The same is true for its challenges. How your brand is viewed by the majority of people will ultimately tell the success or failure of your ventures. You can’t simply tell people what your company is about and the values it upholds. You have to show it to them through your services and overall business practices.
Business cards are important networking tools for every professional. First impression matters, and giving a business card that has turned shabby by overstuffing does not speak well of you. To keep business cards neat and presentable, every professional needs a good holder to store them. In fact, in some cultures, such as Japan, people expect you to carry a business card holder; pulling a card out of your pocket or wallet is seen as rude.